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let's Oomph
*MASTERS GRADUATION PROJECT
let's oomph brand aims to encourage open conversations on sexuality among young adults to allow safer sex and get to know their sexual selves better
BRANDING_STRATEGY_GRAPHICs_space design
TYPOGRAPHY_ILLUSTRATOR_IN DESIGN
01 TYPOGRAPHY RESEARCH
analog & digital experiments
02 space RESEARCH
sketches, model making, material experiments
03 ADVERTISING research
illustrator _ LIGHT CLAY TYPE
04 BRAND RESOLUTION
FOCUS on the atmosphere conveyed by the brand and its space. The type is made to feel gentle and playful, while the space aims to mimic the specifically warm orange golden hour light